THE GARDENA DIFFERENCE
GARDENA is one of the strongest brands amongst the international competitors in the gardening sector. GARDENA has been consistently built from the beginning through innovative, high-quality product solutions with a unique design and brand communication towards the trade partners and the consumers. With the vision and the central brand promise of GARDENA to make gardening easy by intelligent simple product solutions our brand has set standards on the international level and achieved a leading position in the trade and with the consumers. This strong market position combined with high likeability and awareness are the ideal basis for the brand GARDENA to develop successfully. The direction and the contents of the targeted development are determined by the market itself. Extending the topic garden from the kitchen garden to a “living space close to nature” will give the garden always more importance in the future. At the same time, the market volume for garden products and services around garden planning, landscaping and garden care will increase over-proportionally during the coming years.
By consistently developing GARDENA from a product-based brand into a unique emotional brand, we respond to the future challenges from the customers’ and the competitors’ side in the long term. In more specific terms, that means that we will use the shown growth potentials by addressing new, younger target groups, by a stronger international orientation and by building a distinctive service offer. Insofar the past years have been path-breaking for GARDENA also in terms of brand strategy.